Yet again, Web Designer mag has come up trumps – in an article about colour in web design, there is some info on how most web design has a heavy masculine bias and even if companies recognise that their target audience are girls, generally all they (know how to) do is change the colours. Navigation and graphics also play a part – apparently women like more links and men like groovy hi-res graphics. Not sure what that’s supposed to say about us all! Sadly, I haven’t been able to track down many examples or top tips on designing for women, but it looks like there are a few hours to be spent digging here. PLUS over 70% of web designers in this country are men (or male, at least). How’s that for a minority to be piling into?
I’ve also found some fab colour scheme sites, and have been inspired to re-do my personal site. Watch this space, although if it takes me less than several months I’ll be amazed!!